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The Hausboom Blueprint: A Multi-Channel Strategy for Market Dominance

Author: Tentspace Release time: 2025-07-17 07:41:26 View number: 123
 

A Thirst for a National Footprint


As one of Malaysia’s fastest-growing beverage brands, Hausboom’s vision is to become a dominant force in the Asia Pacific market. To achieve this, they needed to execute a high-impact marketing blitz, creating an unmissable brand presence in every consumer environment—from indoor exhibitions to the hyper-competitive retail aisle and major outdoor events.

 

The Battle Against Brand Invisibility


In the crowded beverage aisles of a national supermarket chain, the Hausboom team was fighting a critical battle for attention. Their challenge was how to cut through the visual noise of global competitors. Using generic, low-impact promotional materials risked their vibrant, exciting brand becoming completely invisible, leading to low sales from their retail campaigns and a forgettable presence at events, ultimately wasting their entire marketing budget.

 

A Full-Spectrum Brand Arsenal


We served as Hausboom's strategic production partner, delivering a complete, multi-channel arsenal of promotional assets designed for specific marketing battlegrounds. Our stringent quality control and advanced printing ensured absolute brand consistency across every item.

  • Indoor Exhibition Suite: A combination of Custom Ceiling Hanging Banners, Tension Fabric Backwall Displays, and Branded Promotional Counters created a professional and immersive trade show presence, effectively capturing the attention of key distributors and partners.
  • Point-of-Sale Activation Kits: Eye-catching Branded Dome Promotion Tents and Retail Sampling Counters were deployed in supermarkets, creating powerful in-aisle destinations that successfully interrupted shopper journeys and drove impulse purchases.
  • Outdoor Event & Festival System: For large-scale public events, a suite of Heavy-Duty Pop-Up Tents, Promotional Sun Umbrellas, Air-Sealed Inflatable Tents, and towering Inflatable Finish Line Arches created a can't-miss brand zone that dominated the landscape.

 

A Tidal Wave of Brand Visibility and Sales


The nationwide rollout was a definitive success, significantly strengthening Hausboom’s market position.

Drove 25% Retail Sales Uplift: High-impact Point-of-Sale kits directly increased product sales velocity in major supermarkets.

Achieved 40% Higher Brand Recall: Dominated event landscapes, outperforming all direct beverage competitors in post-event surveys.

Executed with 100% On-Time Delivery: Flawlessly delivered 5,000+ items for a complex, time-sensitive national campaign.

"I walked into a grocery store and saw our dome tent display at the end of the aisle. It wasn't just there; it was a beacon. Then, at the national music festival, our inflatable arch was the main landmark. We weren't just another sponsor; we OWNED the space. That's the total visibility that builds a beverage giant."

 

Launch Your Brand Blitz


Ready to execute a multi-channel campaign that captures consumer attention everywhere?

✓ Receive custom 3D renderings within 24 hours

✓ Access our expedited production program for urgent launches

✓ Schedule a silent inflation technology demonstration

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