Showcasing Midwest Innovation

As a leader in best-in-class outdoor power equipment, Hustler Turf's vision was to create a trade show presence that mirrored the innovation and pride built into their products. They needed a dynamic, easily transportable, and visually dominant booth to capture the attention of high-value dealers and customers at packed industry expos.

The Battle for Attention on the Expo Floor

On the floor of the industry's largest trade show, the Hustler Turf team was confronted with a formidable challenge: distinguishing their premium brand amidst a sea of competitors. Using a standard, forgettable booth setup risked making their innovative equipment completely invisible, squandering their significant event investment and failing to attract the key dealers essential for market growth.

An Engineered Multi-Layered Exhibit

We engineered a complete, multi-layered brand experience designed for maximum impact and portability. This cohesive system provided everything Hustler Turf needed to command attention from every angle of the trade show floor.

• Aerial Dominance (Exhibition Ceiling Hanging Banner): Suspended from the ceiling, this high-visibility banner hovered over their booth, acting as a powerful beacon that distinguished them from the competition below.
• Immersive Brand Shelter (Double-Peak Star Tent): This large, fully branded marquee created a premium, sheltered hub for in-depth equipment demos and high-quality conversations, protected from the elements at outdoor events.
• Silent, Stable Beacons (Air-Sealed Advertising Columns): With high internal pressure for superior stability and no blower noise, these 360-degree branded pillars served as powerful, professional wayfinding and messaging points.
• Interactive Engagement (Custom Printed Literature Display): A fully printed, double-sided rack provided a sleek and interactive station for visitors to engage with product information, looking great from any angle.

Harvesting High-Quality Leads and Acclaim

The new exhibit system transformed Hustler Turf's trade show performance, turning their booth into a destination and delivering a strong return on investment.

Exposure Amplification: 62% more booth scans at National Farm Machinery Show

Durability Validation: 3-year continuous use with 0 fabric replacements

Operational Efficiency: 12-minute setups enabling pre-dawn deployments

"For the first time, our booth finally matched the quality and innovation of our mowers. Dealers weren't just walking by; they were drawn in. The hanging banner made us impossible to miss, and the whole setup screamed 'premium.' This wasn't just a booth; it was a statement," said the Head of Marketing for Hustler Turf.

Construct Your Next Unmissable Exhibit

Ready to build a trade show presence that truly represents the quality of your brand?

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